

The Redmond, Wash.-based software titan has invested heavily in content in the past with its MSN Internet service and Web site, and through high-profile ventures such as MSNBC and. "These subscription services link directly to your media player, so signing up once means instant sign-in whenever you launch it." "This is the Premium Services area of Windows Media Player, the place to get the best digital media delivered directly to you," the text of the Services tab reads.

Microsoft might have much more than just Pressplay in mind. The linking emphasizes the status of Windows as "valuable real estate that Microsoft controls and can use to leverage relationships," Gartenberg said. "We first saw that in things like the 'My Pictures' folder in Windows XP that offered to send you to partner sites for photo reprints and the like." "The notion of tying services in with Microsoft technologies is not a new thing," said Jupiter analyst Michael Gartenberg. The move is part of Microsoft's increased emphasis on Web services and also an attempt to compete against similar offerings from rivals AOL Time Warner and RealNetworks, which are partners in a competing music service known as MusicNet. 4, adds a new "Services" tab that initially allows consumers to sign up for a trial subscription to Pressplay, an online music service backed by Sony and Vivendi Universal. The Windows Media Player 9, which goes into public beta, or test, on Sept.

#Windows media player 9 win2000 upgrade
B>Microsoft is setting itself up as a one-man band for subscriptions and services based on its Windows Media technology as part of a highly anticipated upgrade due next month, according to people familiar with the product.
